Noughty's plastic sustainability report

How we’re protecting oceans from plastic waste

Noughty recovers 23.00g of plastic from the environment for every order. 🙌

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Our sustainability commitment at Noughty

Why we act on plastic

It goes without saying, plastic pollution is a global problem that affects us all, so a commitment to change is top of the Noughty to-do list.

Our 2023 goal - recover an additional 46 500kg of ocean-bound plastic.

https://lovenoughty.co.uk/

More than
2 billion people worldwide
dispose of their trash in nature because there are no waste collection services.

Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.

This year we're supporting these sustainability projects

Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

Thanks to you

7,176kg

of plastic will never end up in our oceans 🌊

2025-25

In progress

partner

Clean Kerala

Our Clean Kerala hub works with collection partner, Greens Worms Waste Management to organize door-to-door collection services across southern India, with the help of women empowerment groups.

Check out our live dashboard

Our support of coastal communities is not a one-off commitment

Through longstanding support of plastic collection projects we have connected people in coastal communities to waste collection. Preventing plastic from ever polluting our environment.

How we support local communities

By supporting waste collection, we improve lives in coastal communities and create safe and dignified jobs with fair pay and opportunities.

CleanHub

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3/31/25

5 Ways Your Brand Can Make a Greater Impact This Earth Day

This Earth Day we invite you to join us in taking care of our planet. Organise a local cleanup or join one of our impact projects to increase your impact this April!

CleanHub

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3/4/25

Female Waste Workers Leading the Way

This International Women’s Day, we’re celebrating the women leading the way in sustainability — from waste workers creating cleaner communities to female-led brands driving positive change for our planet.